Case Study: Charge Your Yard — Behavior → Change

What I did

Created multi-channel campaign I continue to steward:

• "1 hour gas leaf blower = Ogden → Disneyland drive" metrics

• Website/news/social media execution

• Coached program team through human-centered service design

• EJ component: Targeted Spanish-speaking small business owners for demographics of high pollution areas, and rural counties first to compensate for high year-after-year participation from metro counties

Outcomes

• Funding increased year after year due to high visibility and success of the program

• Program managers got better at optimizing their service design and communication drafts each year

• My digestible metrics spread far and wide, and are cited by news, nonprofits, other states, etc.

• Our webpage and program design are used as a model for other state's programs and websites