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D'yani Wood
D'yani Wood
Digital Strategist | Government Communications
Decade making environmental government human-centered.
I solve the "real meat" of government work: broken processes, confusing websites, programs that don't reach people. I'm the person colleagues call when something needs to actually work for real humans.
"Clarity is kindness" — I humanize large institutions so the public can use what we build without a translator.
Currently relocating to Washington State.
Skills
Skills
TECHNICAL
TECHNICAL
WordPress
Adobe Creative Suite (Illustrator, InDesign, Photoshop, Premiere)
GA4
WCAG/ADA
Asana
Canva
AI Workflows
Mailchimp
QR Systems
STRATEGIC
Project management
Website architecture (1,000+ pages)
Service design
Executive coaching
Legislative storytelling
Cultural research (Tribal/Spanish-speaking)
EJ FOCUS
Print-first Tribal outreach
High-pollution/low-income targeting
Language translation prioritized
Listening session frameworks
How I tackle every project
How I tackle every project
1. Map the mess
1. Map the mess
Talk to subject-matter experts
Talk to stakeholders
Research target audience, their community, their perspective
Find where people get stuck, public and staff
Research similar problem/project across agencies, nationally, world
2. Align the goal
2. Align the goal
Step back and ask what we are really trying to do and why
Boil things down
Ask "why?" five times
Make sure we're not designing a band-aid
3. Design the fix
Demo the mockups
Get stakeholder buy-in
Build durable systems
4. Implement and review
4. Implement and review
Stand up the deliverables
Create feedback loops
Design and train staff on review process and lifecycle by creating documentation or training
Measure success
Google Sites
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